The Absence of Mind in
the Modern Self –
The Invasion of Media
JAMES
R. FISHER, JR., Ph.D.
©
October 21, 2017
Note:
This
is my first missive in nearly two months as I have been ill. It has not however stopped my reading, which
includes the final volume of the LETTERS OF ISAIAH BERLIN: Affirming Letters
(1975-1997), or letters until his death November 5, 1997.
Henry
Hardy and Mark Pottle have edited these letters very lovingly and
comprehensively. I have read nearly all
of Isaiah Berlin’s published works, including his biography by Michael
Ignatieff (1998), which was published posthumously.
Berlin
was perhaps the greatest letter writer of the twentieth century, as he wrote expansively
and unselfconsciously. Consequently, more
is revealed of the man (in my view) in these letters than any of his published
works.
He
has influenced me in my writing in the past thirty years. This opening anecdote is taken from these letters, moving me to write the following
missive.
THE
POWER OF A WASHING POWDER COMMERCIAL
Paulina
Julia Sygulska’s the first child (born 1984) of Polish author Dr. Beata Polanowska-Sygulska,
had seen a TV advertisement for washing powder and conceived from that exposure
an irrepressible desire to acquire it. Advertising
had been virtually unknown under Communism, and this was Paulina’s first
exposure to it as a six year old in 1990 after the collapse of the USSR in 1989.
Advertising awakens artificial desires that are not
real desires as they arise outside the self and bombard one’s
consciousness. Desires are stimulated by
something within whether from the depths of one’s character or through one’s
experiences.
Something occurs in one’s mind, something unexpected,
something physical, spiritual, moral, emotional or intellectual, something as
common as being reminded of someone or something that has previously occurred in one’s
life, something that touches the cockles of one’s heart, mind, and soul.
Of course, chances are one is not aware of these
causes, which may be many and totally obscure, difficult if not impossible to
trace if we are of a mind to do so. That
is because they are often carried subliminally and planted in one’s conscience like
an imaginary drone looming overhead and spraying its message into one’s
consciousness.
We act or react; we don’t
know why but think we do, because we want to believe we are in control; that we
are in charge! This arises from what we
believe to be our legitimate desire. But is
it?
What we desire remains essentially a mystery to us as
we think we desire what we seek failing to understand
the influence of our choices on commercials.
Like little Paulina, we sense an irrepressible desire to acquire what
the commercial has so carefully packaged.
This has become the only game in town in all dimensions of what can be designated as “media.”
To wit, journalism has become a 24/7 commercial with
the repeated histrionics of “breaking news,” fighting for the very limited attention span
of a bored public. It does so by promoting a confection of selective “facts” that support its manifest destiny while tailoring its copy to that audience's collective biases.
The evidence is overwhelming. People who watch FOX cable or FOX network news
are unlikely to watch CNN or PBS, or the CBS, ABC and NBC networks, or visa
visa.
The “facts” presented are carefully culled from millions
of data that support the biases favored by the journalists and their networks,
newspapers and/or the journals for which they work, which are now mainly on-line.
Everyone is fair game and nothing is sacred as “leaks” pour into their coffers from secret and confidential sources. Everyone seems to have an ax to grind at the
expense of someone else. It is brutal,
childish and ubiquitous and therefore cruel.
Consequently, any story no matter how sacred or mundane can be made a national nightmare in the devious hands of reporters, politicians or broadcasters. We see evidence
of this in the current case of the four brave United States soldiers who died recently in
Nassier.
Politicians who are elected to do the people’s
business, but somehow find time to make mountains out of molehills when such activities support their nefarious agenda. This is as true
of those on the right as those on the left of the political spectrum.
Seventy years ago, President Harry S. Truman gave
Congress the designation of the “Do Nothing Congress.” Little has changed since.
With 24/7 cable news as well as nightly network news,
this is grist for the mill. Those so inclined think nothing of pouring accelerant on a raging internecine fire, then mockingly seem surprised when the insanity of mass hysteria follows.
THE
ABSENCE OF MIND IN THE MODERN SELF
What one desires, one desires. It may not be a good thing. It may even be a bad thing, or even a
horrible thing. That was the case of
Stephen Paddock (1953-2017) who killed at least 58 people who were attending an outdoor Country Western Concert on October 1, 2017.
Paddock barricaded himself in a room on the 32nd floor of the Mandalay Bay Hotel in Las Vegas shooting
down on these innocent concert goers from more than a thousand feet away with multiple automatic
weapons. Why?
His motivation still remains a mystery. How could this happen to a boy who was born
in the very same hospital as I was, although much later, which was Mercy
Hospital in Clinton, Iowa?
Clinton is a sleepy town of some 27,000 residence
and the place where I grew up from birth to a young man. It is a quiet town, an unassuming town of
good law abiding citizens, and yet this monster was born amongst Clintonians. Go figure!
It points out, once again, that the modern mind is
not only absent in the modern self, but has been caught up in the paradoxical dilemma of displaying misplaced hubris in the moment.
Everyone is
too busy being busy to realize civil society is collapsing around them, while being unable to generate as much as a
hiccup of despair.
We have these wonderful electronic pacifiers that
take us out of ourselves occupying most of our waking hours. Consequently, we remain a mystery to
ourselves and totally unhinged when someone like Stephen Paddock explodes in
our midst. Why? I confess I don’t have the answer.
It is obvious we should not make a rigid
distinction between our “real desires” and our “true nature,” any more than we
should make a distinction between our “real self” and our “true self.” The enemy of our enemy is on display in these
two selves.
Our self-demands (“ideal self”) and role demands (“real
self”) compete self-consciously for our attention and allegiance. Advertisers know this; media personnel know
this; politicians know this.
This is a
recipe to exploit the collective vulnerability of the audience whether it involves the selling of
a soap powder, the slant of a news story or the political rhetoric that generates outrage.
Selling involves "the sizzle and not
the steak," claims super salesman, Elmer Wheeler (1903-1968). He admits you can't eat an image, but the image once it takes residence in the mind, apathy and resistance disappear, which leads to the desired action. This is Wheeler's genius.
He may not have understood that we are on automatic pilot or that robotics have become the new distinction, but fifty years later his formula is still being busily exploited.
Alas! God has lost His dominion over us as has Nature. We have lost interest in the teleological
process or concern for final causes. It is all about now: have it now, be it now, experience it now.
We
are drifters, metaphorical tumble weeds, directed and guided by outside sources with false premises, false prospectus, false
descriptions, and false objectives as if we have no mind at all. We have lost our moral compass and our way.
We have arrived at the gates of Nowhere Land as Nowhere Man
with an inability to decipher true desires from false desires; as our desires no
longer are self-generated from our imagination, experience and character.
We are renters of someone else's ideas, captives of the bandwagons of true believers who tell us what is real, important, and necessary, and what we should do about it.
Our “two selves,” one dominant the other recessive are in conflict in our subconscious dissipating rather than synergizing our limited energy.
This is a war
within; a war that seldom rises to overt action other than purchasing what we
don’t need but want or joining a group to feel a sense of identity, then becoming
a proselytizer, only to wonder how we got into this mess. We avoid making choices so choices are made for us.
Not far from our consciousness lurks horrors and
perversions that we are apt to experience vicariously and unapologetically on the never ending commercial that television has become, or through our apps on our iPhone which
are television’s stepchildren. Get used
to it as this is unlikely to change anytime soon.